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About Us

DPLS aka DEEP Lifestyles

Born in LA raised on the streets. Concept since 1974

DPLS was the brainchild of ND, he has been meticulously advocating L.A.’s street culture.  Creatively fusing together car enthusiasts, Hip-Hop, urban art, and street wear.  DPLS is a platform to express his enthusiasm and passion for the urban lifestyles which he has rooted deeply in the City of Angels.

Inspired by iconic urban cultures, DPLS was established in Los Angeles.  DPLS aimed to provoke the public’s awareness of street trends, focusing on arts, music, and motor sports.  With continuous support, our first flagship store opened in West Hollywood, at the popular stripe on Melrose Avenue.  Other than showcasing our latest collections, it is also a popular venue for hosting various local events.

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